EBay Battles Back With Mobile, Local, Personalization, And A More Streamlined PayPal

It’s not easy for a $63 billion company to make a successful pivot, but if eBay manages to pull it off, it will be one for the history books. The e-commerce giant has been shifting focus from being primarily a marketplace to a mobile commerce giant with a dash of personalization. And there are serious signs of life. eBay did a staggering $5 billion in mobile commerce last year and expects to see $10 billion in transactions on mobile devices this year. Then there’s eBay-owned PayPal, which has a 100 million-plus active user base, but has not been known as being the most innovative payments company, especially with competitors like Square and others in the mix. But with a new president at the helm, PayPal is shifting product development and looking to bring more innovation the the payments giant. As Gartner analyst Gene Alvarez says during an interview, “eBay is not just a marketplace anymore. With the acquisitions of GSI, Milo, and Magento, the company is looking to bring together a broad set of ecommerce capabilities.” Through these acquisitions, as well as the purchase of Hunch, Svvply, Card.io (PayPal) and others, it’s clear that eBay has a broader vision for its future… Read full this story

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