Gym Membership Boom: Athlete Zelly Wesson Capitalizes with Franchising

Health and fitness clubs have grown over the past five years to become a $26.5 billion industry, according to IBIS World. Bolstered by public health initiatives that have shed light on the role of fitness in fighting diabetes, obesity, and other health ailments, this trend is evidenced by the growing number of health club memberships. More people value fitness as an integral component of their health regimen, particularly among those aged 20 to 64, the largest gym-going demographic. An increasing active baby boomer populations is purchasing gym memberships.Atlanta-based Workout Anytime is a 24/7 fitness concept created to provide members with first-class fitness facilities at the lowest possible price (memberships start as low as $15), while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of “Think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs. Startup costs, including franchise fees, run around $120,000 for a new location.The high demand for health club memberships bodes well for Zelly Wesson—who has been playing professional basketball in Europe for 15 years—and his Workout Anytime franchise. During the offseason, Wesson would do personal… Read full this story

Gym Membership Boom: Athlete Zelly Wesson Capitalizes with Franchising have 234 words, post on www.blackenterprise.com at September 3, 2014. This is cached page on Travel Breaking News. If you want remove this page, please contact us.