H&M is stepping up its commitment for a more sustainable future in stores and behind the scenes. On Tuesday, the fashion retailer revealed the first images of its debut Conscious Denim collection, set to hit stores worldwide Oct. 2, made using more sustainable materials and with more conscious processes. The brand used guidelines from Spanish denim consultants Jeanologia to test its denim washing processes, including water and energy consumption. To meet the Conscious Denim standards at H&M, the materials had to be more sustainable and the washes had to achieve the highest status according to Jeanologia’s criteria. Women’s styles include contemporary cuts, including boyfriend, high-waisted skinnies and tapered ankle in deeo indigo hues, and jogger jeans in knitted indigo and a jumpsuit in Tencel. Classic five-pocket styles in raw denim, coupled with a range of denim and twill jackets in indigo are highlights in the men’s range. The children’s collection spans jeans to dungarees. On Monday, the Swedish retailer also announced a unique partnership with the International Labour Organization (ILO) on a sustainable global supply chain that will address industrial relations, wages, and capacity building for social partners and skills development. In 2001, the fashion retailer joined the ILO Better… Read full this story
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