Dare I say this is the most clever "come on, we're famous, let's try to get people to vote" campaign since Diddy's 2004 Vote or Die ? (Vote or Die returned in 2008 but wasn't nearly as pervasive as the first go-around.) "Turn Out for What," a play on Lil Jon's summertime anthem "Turn Down for What," is not bad at all . In fact, it already got a bunch of famous people to the (fake) polls. What are they turning out for? Lena Dunham, a.k.a. Lil Lena, is turning out for reproductive rights; Devendra Banhart is here for deforestation; Natasha Lyonne is for prison reform; and Lil Jon himself is supporting the legalization of marijuana. Then they dance. Good job!
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