Service-to-home franchises have been on the rise in 2018, and industry experts say the interest, from both franchisees and customers, will continue into 2019, even with predictions of a shallow recession. Brigitte Betser, consultant for FranNet, a franchising consulting agency with offices in Michigan, said the West Michigan market is ripe for growth, particularly in what she calls the “personalized services” industry. Betser said Michigan is going to continue to see an increased focus on franchises bringing services into customers’ homes. Whether it be cleaning, dry cleaning or beauty-related industries, consumers — and millennials in particular — are becoming more dependent on mobile services. “When you think about growing markets looking at demographics, I would say millennials are likely two-income households who don’t have time to do all the cleaning or home repair,” Betser said. Service-type franchises as a whole — including brick and mortar — will continue to flourish, even in spite of predictions of a coming recession in late 2019 or early 2020. Betser said such services are quite resilient during all economic conditions. “In beauty or health care, their sales almost doubled during the 2008 recession,” Betser said. “It was a cost-effective way to make yourself feel… Read full this story
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