advertisement advertisement advertisement RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Before 2018, these seven names, along with the name of the musical group they comprise, BTS, were unknown to me. Then in September of that same year, the K-pop band made an appearance on The Tonight Show , and things changed in my household. My wife shared their performance with my then five-year-old daughter, who was drawn to how they looked, danced, and sang. And so began my daughter's growing interest in listening to their music, watching their videos, and acquiring their collectibles, such as BTS-branded calendars, cards, dolls, and even an "Army Bomb" (more on that later). advertisement advertisement My daughter was a fan. I was not. I grew up loving songs and songwriters and, to me, it seemed that this group placed a higher priority on their appearance, including their performance, than they did on being serious musicians. The band was prolific—in 2018 alone it churned out a movie ( Burn the Stage ), new episodes of its variety show ( Run BTS! ), released more than 50 songs, and circled the globe performing live concerts—but struck me as an outsider as inauthentic and prepackaged: more like… Read full this story
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Every brand should embrace these 5 lessons in customer loyalty from super group BTS have 308 words, post on www.fastcompany.com at April 16, 2021. This is cached page on Travel Breaking News. If you want remove this page, please contact us.