Jamie L. LaReau Detroit Free Press Published 3:00 PM EDT Sep 5, 2019 In an effort to build General Motors' brands and improve customer service, the automaker has a new global marketing boss. GM has promoted Cadillac marketing chief Deborah Wahl, 56, to the job of global chief marketing officer. Wahl has been the chief marketing officer for Cadillac since March 2018. She was charged with "redefining Cadillac’s reputation and repositioning it for the future," CEO Mary Barra said in a company memo Thursday. "This move will help us continue the transformation of our marketing organization while leveraging the team’s expertise," said Barra in the memo. "By aligning marketing across GM under Deborah’s leadership, we will build stronger brands while ensuring more effective, efficient and agile customer engagement." This spring, Cadillac finished moving its headquarters from New York back to Warren to be closer to designers as the brand embarks an … [Read more...] about GM names Deborah Wahl new chief of global marketing
Chief sales and marketing officer
Richard Lardner and Matthew Perrone Associated Press Published 9:43 PM EDT Aug 30, 2019 Washington – With e-cigarette giant Juul Labs facing a mounting number of state and federal investigations into its marketing and sales practices, a top Trump administration official pledged Friday to use all of the government’s regulatory and enforcement power “to stop the epidemic of youth e-cigarette use.” The Associated Press has learned that the attorneys general in Illinois and the District of Columbia are examining how Juul’s blockbuster vaping device became so popular with underage teens. The company’s rapid rise to the top of the multi-billion dollar U.S. e-cigarette market has been accompanied by accusations from parents, politicians and public health advocates that Juul fueled a vaping craze among high schoolers. In addition to the ongoing inquiries in Illinois and the district, which had not been publicly disclosed before, four other state … [Read more...] about Juul Labs facing scrutiny from federal and state officials
By Karen D'Souza | [email protected] | Bay Area News GroupPUBLISHED: February 19, 2019 at 6:30 am | UPDATED: February 20, 2019 at 5:01 am Amalea Thijssen has been selling Girl Scout Cookies since she was in kindergarten. She started because she wanted to meet her neighbors, but the 13-year-old says her sales didn’t really take off until she went from door-to-door to digital. Gone are the days when pint-sized entrepreneurs could only trek from house to house or set up cookie booths in parking lots to hawk their Thin Mints and Samoas. Like everything else these days, Girl Scouts can now peddle their wares online with the organization’s Digital Cookie platform. There, they or their parents can set up a site and reach out to friends and family through email and social media. “I love digital cookie sales. It’s awesome,” says the bubbly Amalea, who three years ago became the highest seller in Mountain View when she sold 1,300 … [Read more...] about Girl Scout cookie sales: door-to-door or digital?
Deena Shanker Bloomberg News Published 9:29 AM EST Feb 7, 2019 Battle Creek – Kellogg Co. is making headway toward Chief Executive Officer Steven Cahillane’s goal of boosting revenue – but investors appear to be concerned by lingering U.S. weakness in the key category of morning foods. Sales in the fourth quarter rose 7.2 percent to $3.4 billion, after stripping out currency effects, while the company sees currency-neutral revenue climbing as much as 4 percent this year. Cereal sales and market share, however, were hurt by “category-wide softness” Cahillane will wrap up his first year as CEO in March. The results show that his strategic shift away from cutting costs to increasing sales is attainable but challenging as consumers move away from packaged food. Snack sales declined, as the company adjusted prices and made changes to its product portfolio after a shift in distribution systems. The segment has some momentum, however, with “key … [Read more...] about Kellogg slips on soft breakfast sales
Joe Mcdonald, Ap Business Writer Updated 10:33 pm PST, Sunday, January 6, 2019 FILE - In this July 4, 2018, file photo, a shopper walks past a Huawei store at a shopping mall in Beijing. Chinese telecom equipment giant Huawei unveiled Monday, Jan. 7, 2019, a processor chip for data centers and cloud computing in a bid to expand into an emerging global market despite Western warnings the company might be a security risk. less FILE - In this July 4, 2018, file photo, a shopper walks past a Huawei store at a shopping mall in Beijing. Chinese telecom equipment giant Huawei unveiled Monday, Jan. 7, 2019, a processor chip for data ... more Photo: Mark Schiefelbein, AP Photo: Mark Schiefelbein, AP Image 1 of / 1 Caption Close Image 1 of 1 FILE - In this July 4, 2018, file photo, a … [Read more...] about China’s Huawei unveils chip for global big data market