Viet Nam News HCM CITY – As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Việt Nam Online Marketing Forum held in HCM City yesterday. Nguyễn Phương Thảo, senior manager of Nielsen Việt Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking … [Read more...] about Relevant user experiences key to digital marketing
Key opinion leader
Reader opinion: Brexit leaders have sold us out
PUBLISHED: 15:00 30 July 2018 Mike Seppings, Church View, Salle. Then Housing Minister Dominic Raab MP on a visit to Orchard Close in King's Lynn earlier this year. Picture: Ian Burt Archant 2018 One reader thinks that the leaders of Brexit have failed to deliver the will of the people. What do you think? The new Brexit Secretary Mr Raab said: “The UK proposal has been designed to respect the outcome of the Referendum and the core principles of the EU.” This is a preposterous statement and an unachievable goal as the two areas are in no way compatible.Does Mr Raab not understand that the majority of the voters decided to leave the EU for the very reason of those same core principles? These principles are not compatible with UK sovereignty and UK laws and the legislative progress. The EU Courts of Justice are key components in the framework of the EU as is the ability to travel freely within the area.Subsequent to the Referendum voters were asked for key reasons why … [Read more...] about Reader opinion: Brexit leaders have sold us out
Opinion: Trump cannot keep his corruption hidden forever. Here’s what’s coming.
Greg Sargent, The Washington Post Published 8:13 am PDT, Thursday, July 26, 2018 window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-c', container: 'taboola-interstitial-gallery-thumbnails-5', placement: 'Interstitial Gallery Thumbnails 5', target_type: 'mix' }); _taboola.push({flush: true}); window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-c', container: 'taboola-interstitial-gallery-thumbnails-10', placement: 'Interstitial Gallery Thumbnails 10', target_type: 'mix' }); _taboola.push({flush: true}); window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-c', container: 'taboola-interstitial-gallery-thumbnails-15', placement: 'Interstitial Gallery Thumbnails 15', target_type: 'mix' }); _taboola.push({flush: true}); window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-c', container: 'taboola-interstitial-gallery-thumbnails-20', placement: 'Interstitial Gallery … [Read more...] about Opinion: Trump cannot keep his corruption hidden forever. Here’s what’s coming.
Enterprises key to national sustainability: business rep
Viet Nam News HÀ NỘI — Sustainable development is defined as “a kind of development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. However, putting that development into action requires the joint effort of all nations and, more specifically, the business community – the key driver of national sustainability. Việt Nam Chamber of Commerce and Industry (VCCI) Chairman Vũ Tiến Lộc speaks to Việt Nam News reporter Nguyễn Linh Anh about the role played by businesses in sustainability. How do you assess the efforts of Việt Nam in the pursuit of sustainable development? In 2015, 17 Sustainable Development Goals (SDGs) as part of the 2030 Agenda for Sustainable Development were adopted by leaders of 193 members of the United Nations, including Việt Nam. These aimed to ensure a better future, where nobody is left behind, and at the same time … [Read more...] about Enterprises key to national sustainability: business rep
Cultural integration is a key to post M&A success
Our research shows that some international companies, especially from Japan and South Korea, now want to go the mergers and acquisitions (M&A) route in various fields of the Vietnamese market such as manufacturing, retail, fast-moving consumer products, professional services, and more. In the pre-M&A process, they already plan to recruit talent or relocate high-level overseas staff instead of modifying the whole human resources system. However, M&As harbour two great risks: personnel management and cultural integration. So, before officially starting M&A transactions, at least three years of conversion are needed. Although the M&A deal between Navigos Group and en-Japan Corporation in 2013 was assessed to be a complete success, we also learned valuable lessons about culture and staff. Fortunately, our founder had created a culturally diverse environment right from the start, so when our parent corporation en-Japan visited Vietnam, they showed great interest in … [Read more...] about Cultural integration is a key to post M&A success