To have a successful business there are a number of things that are important. Great quality products or an in-demand service is the first thing. Staff to make, sell and promote your products are the next thing. Then a marketing and promotion campaign for advertising and PR. This can include old school marketing such as leaflet distribution, newspaper and magazine advertising, as well as modern ways of advertising through a website to show your services and products, and perhaps sell your items. Another thing that is important is building a following on social media so that fans can see your products and offers. Many millions of businesses have a website and socials media these days and it's almost thought of as essential if you have a business. However, something that can often get overlooked is email marketing. Email marketing can be surprisingly effective if you grow your email list the right way. It's so important that your sign up form encourages people to opt-in to … [Read more...] about 10 Email Marketing Do’s And Don’ts
Open source email marketing
Sections SEARCH Skip to content Skip to site index Travel Subscribe Log In Log In Today’s Paper Travel | Hotel Review: The Source Hotel + Market Hall, Denver Supported by check in The River North Art District has been revitalized in recent years. Now there is also a stylish hotel to accommodate the crowds flocking there. ByElaine Glusac Dec. 21, 2018 Rates Doubles start at The Basics When Zeppelin Development turned an 1880’s-vintage iron foundry into a food hall in 2013, it helped establish Denver’s River North Art District, or RiNo, as the city’s trendiest neighborhood, today a hub for street art, microbreweries and more food halls. Now, five years later, the group has followed up with a companion hotel, the 100-room Source Hotel, to house all those art fans and foodies. The angular, glass-and-steel, eight-story structure clashes with the relatively squat red brick foundry next door, … [Read more...] about Hotel Review: The Source Hotel + Market Hall, Denver
11 Dec The Ultimate Guide to Email Marketing for the Hotel Industry Posted at 15:37h in Blog by Victoria From the moment when e-mail was first used as a marketing tool, enormous hopes were placed on it. It was believed that such a method would help hotels directly interact with their guests, effectively convey information to them, tell them about new products and special programs – and all this for relatively little money. It seemed that such a path could form a constant stream of highly loyal guests, resistant to competitors’ offers. This could allow smaller hotels to more successfully compete with major market players, including large hotel chains. Unfortunately, many small hotels could not assess the potential of e-mail marketing and could not develop a proper methodology for its use, which could turn it into a serious and manageable tool for sale. Usually, the use of personalized e-mail newsletters was made in the form of simple email that inform guests … [Read more...] about The Ultimate Guide to Email Marketing for the Hotel Industry
Kevin Smith’s agitation had been building for months. The source was a simple, yet baffling, aspect of everyday life for many in New England: The price sticker on Market Basket’s deli meat and cheese bags. Often sealed over the zipper, the sticker made the bag “nearly impossible” to open without tearing a hole in its thin plastic, says Smith, who is the town manager of Londonderry, New Hampshire, and a self-described loyal Market Basket customer. His frustration culminated earlier this month when he went home to make a sandwich for lunch and in the process of opening two deli meat bags, destroyed them both because of the sticker’s placement. “I had finally had enough and did what any person in this day and age does when they’re frustrated with a company practice,” Smith told Boston.com. “I took to social media.” Evidently, Smith wasn’t the only one frustrated by the Tewksbury-based supermarket’s deli-labeling … [Read more...] about Did Market Basket change their deli meat packaging after New Hampshire’s governor complained?
David Welch, Kiel Porter and Keith Naughton Bloomberg News Published 11:12 p.m. UTC Aug 1, 2018 Ford Motor Co. is pondering an exit from the South American market and has started shopping its money-losing business there to rivals Fiat Chrysler Automobiles NV and Volkswagen AG, according to people familiar with the matter. The automaker made overtures to several competitors while considering its options for the unit, said the people, who asked not to be named because the conversations were private. Dearborn-based Ford hasn’t shown a pretax profit in South America since 2012 and has lost $4.2 billion in the market since then. CEO Jim Hackett is willing to consider a range of options to get out of the business or at least end a prolonged period of losses, the people said. Shopping the South American operation, which had $5.8 billion in sales last year, coincides with a global restructuring that the company said would take up to five years and cost $11 billion. Ford is … [Read more...] about Sources: Ford shopping South American unit to rivals